When faced with the dilemma of how personal a blog should be, I think you have to specify the setting. What context is the blog used for? What are the goals of the blog? Would delving into deep, personal facts/opinions increase hits, followers, comments, etc?
For example, this very blog is specifically used for class work and my acting business. I feel personal opinions not pertaining to the subject matter is unnecessary and would create more harm than good. Assuming my business was real, I would hold the same stance. I would venture to say 99% of the time being overly personal is not appealing to potential customers. However, depending on the product I believe a little insight of those "running the show" can create some interest. For example, many video game companies publish a "Meet the Developer" blog maybe once every two or three months. This is possibly used as a filler for lack of other noteworthy news, but also gives current and potential consumers a more in-depth glimpse of what the product is aiming to accomplish.
In summary, I feel there is very little room for personal blogging when incorporated under a business.
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