Potentially good or bad, my business targets a very specific consumer group. For them, I could use the categories of "gaming", "e-sports", "PC upgrades", and "PC hardware". Again, this targets an already interested and, probably, invested consumer group.
To potentially branch out to other groups, some categories could simply include "electronics", "media", "hobbies", and "PC repair". This allows the possibility of an unfamiliar customer to see my products as a result of searching within a broad category range.
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