Toms Hardware: This site is a know-it-all site with a surplus of information on technology parts and performance and minimal retail offerings. Where my business is primarily focused on the retail aspect, we are similar in the products sold/reviewed. As I have noticed, blogs and videos are the primary networks Tom's Hardware uses to distribute information and attract readers.
Newegg: If my business we're real, Newegg would be the monster of the industry and improving upon what they have set as the standard would be required. They have a dedicated YouTube channel with constant videos added regularly. This is something many customers view to visually see the parts in action and tutorials.
After searching, I had a difficult time finding Tech Companies who pushed Pinterest or Instagram as a primary network to customers. This confirmed my speculation that the main demographic of the industry is more interested in videos to confirm purchases. I would push the video and blog routes to satisfy that area as well as communicate with the customers themselves.
No comments:
Post a Comment