W12 (2) Coupon Deal

A simple coupon deal would be on a highly popular graphics card which would correlate to $40.00 off plus free shipping on an entire order. Not only would one of the most expensive products for a new computer or upgrading a current be on sale, but a deal where all shipping within the order is free could entice a bulk purchase.

W12 (1)

The four additional marketing tools I would choose are as follows:

• Feedly
• Groupon
• Flipboard
• Pulse

These four allow me to grow through visualization and positive review. I feel the best marketing comes from customer experience and and open mind to what the customers are saying. Feedly and Pulse provide new RSS feeds for news, updates, deals, and blogs. Groupon gives incentive to shop my products based on the daily deal(s). Lastly, Flipboard allows me to create an e-zine which highlights the targeted products for said audience.

To begin integration, I would post a link via FaceBook providing the daily deal through Groupon to make it widespread knowledge to my customer base. Flipboard could be sent out through email to previous/current customers and as an option for a monthly flipboard e-zine to future customers. (Think online shopping, about to check out and there is usually some form of ooptional newsletter info available) Pulse and Feedly blogs and/or newsfeeds pertaining to my business would be advertised through all social media platforms to provide customer experience to potential customers and therefore, doing the advertising for me.

W10 Part 2: Email Marketing

Here are the blogs I have commented on!

http://socialmediamilieu.blogspot.com/

http://melaniessocialmediajourney.blogspot.com/

http://eduardorandom.blogspot.com/

W10: Email Marketing

Email marketing is a course of action that, I feel, needs to as precise to the company's demographic as can be. I almost feel like bold font and all capital letters is needed for that sentence because it is that important. There isn't much grey area within email newsletters. You check your email and within seconds you've decided that of the 20 emails you have not opened, 18 of them are now in the trash can. The reason is, no one enjoys spam and irrelevant information.

With my business being centralized around gaming computers and it's respective hardware and accessories, a monthly newsletter would fit my needs. My defense for monthly spam? Well, technology continues to change and improve every six to nine months. With that being said, a monthly newsletter would allow me to focus on specific sales according to technology development trends. For me having an interest, albeit nerdy, in computers and technology, I'll happily open an email from a reputable source (Newegg.com) when the subject line reads "25% off "x" piece(s) of hardware & Free 2-day shipping!"

I feel that my company can utilize the constant evolution of technology to safely send out a monthly newsletter with little regard of customers feeling overwhelmed with notifications.

W9 Part 3: Blogging for Business

Here are my comments of the week!

http://socialmediamilieu.blogspot.com/

http://myrtlecreeknursery.blogspot.com/

http://mccstudent05.blogspot.com/

W9 Part 2: Blogging For Business

Potentially good or bad, my business targets a very specific consumer group. For them, I could use the categories of "gaming", "e-sports", "PC upgrades", and "PC hardware". Again, this targets an already interested and, probably, invested consumer group.

To potentially branch out to other groups, some categories could simply include "electronics", "media", "hobbies", and "PC repair". This allows the possibility of an unfamiliar customer to see my products as a result of searching within a broad category range.

W9: Blogging For Business

When faced with the dilemma of how personal a blog should be, I think you have to specify the setting. What context is the blog used for? What are the goals of the blog? Would delving into deep, personal facts/opinions increase hits, followers, comments, etc? 

For example, this very blog is specifically used for class work and my acting business. I feel personal opinions not pertaining to the subject matter is unnecessary and would create more harm than good. Assuming my business was real, I would hold the same stance. I would venture to say 99% of the time being overly personal is not appealing to potential customers. However, depending on the product I believe a little insight of those "running the show" can create some interest. For example, many video game companies publish a "Meet the Developer" blog maybe once every two or three months. This is possibly used as a filler for lack of other noteworthy news, but also gives current and potential consumers a more in-depth glimpse of what the product is aiming to accomplish.

In summary, I feel there is very little room for personal blogging when incorporated under a business.