Toms Hardware: This site is a know-it-all site with a surplus of information on technology parts and performance and minimal retail offerings. Where my business is primarily focused on the retail aspect, we are similar in the products sold/reviewed. As I have noticed, blogs and videos are the primary networks Tom's Hardware uses to distribute information and attract readers.
Newegg: If my business we're real, Newegg would be the monster of the industry and improving upon what they have set as the standard would be required. They have a dedicated YouTube channel with constant videos added regularly. This is something many customers view to visually see the parts in action and tutorials.
After searching, I had a difficult time finding Tech Companies who pushed Pinterest or Instagram as a primary network to customers. This confirmed my speculation that the main demographic of the industry is more interested in videos to confirm purchases. I would push the video and blog routes to satisfy that area as well as communicate with the customers themselves.
Thursday, March 28, 2013
W7: Visual Networks
YouTube - This appears to be the heart-beat of my business industry. As my main demographic is males, the use of videos is a primary network I intend to use to reach out and appeal to potential or existing customers.
Instagram - Probably my secondary tool to use when promoting my business. With a computer part retail store it's possible for me to use instagram to show the latest parts/pieces that customers are wanting and instagram could absolutely accomplish that.
Tumblr - Tumblr certainly has it's place, but for new age technology that is constantly changing I still feel on the go social media apps such as Twitter are more useful and simpler for potential/existing customers.
Pinterest - I feel this network could be used similarly like Instagram where I could pin pictures of pieces or computer towers and what games or movies would look on them. Useful for providing eye-candy and relate able information to customers, although videos would be best.
Wednesday, March 6, 2013
Activity Log
So using page manage -> activity log is not showing the future posts I submitted, I will begin by listing the events I submitted and ideally, before Sunday I can have a screenshot ready.
March 13 - 12:30 P.M. - Live Q&A with CEO and Founder Matt Root (self plug)
This post would allow the customers to inquire about the company, products, job opportunities as well as provide feedback, be it positive or negative, which would help determine what approaches need to be taken as the company grows.
March 28 - 8:00 A.M. - 1 Month Mark Sale - 15% off of total purchase exceeding $1000 and see if eligible for FREE FedEx 2-Day shipping!
A signature day, such as a one month mark, allows for a sale to entice purchases and expand customer base. A discount of the magnitude would almost guarantee a solid amount of traffic as many would see it as too good to not utilize (especially after receiving that nice tax refund).
April 2 - 8:00 A.M. - Concept Gaming is expanding and in need of web-developers, HR Manager, and IT technicians. Apply Now!
This post shows the growth of the company, first and foremost. Also, based on my own conclusions, many who enjoy the depth of computers that this company would provide, would also love the opportunity to enter the industry.
March 13 - 12:30 P.M. - Live Q&A with CEO and Founder Matt Root (self plug)
This post would allow the customers to inquire about the company, products, job opportunities as well as provide feedback, be it positive or negative, which would help determine what approaches need to be taken as the company grows.
March 28 - 8:00 A.M. - 1 Month Mark Sale - 15% off of total purchase exceeding $1000 and see if eligible for FREE FedEx 2-Day shipping!
A signature day, such as a one month mark, allows for a sale to entice purchases and expand customer base. A discount of the magnitude would almost guarantee a solid amount of traffic as many would see it as too good to not utilize (especially after receiving that nice tax refund).
April 2 - 8:00 A.M. - Concept Gaming is expanding and in need of web-developers, HR Manager, and IT technicians. Apply Now!
This post shows the growth of the company, first and foremost. Also, based on my own conclusions, many who enjoy the depth of computers that this company would provide, would also love the opportunity to enter the industry.
Business Likes
Newegg - Newegg is the leading online retailer and would be rival. However, they are the giant of e-retail, as far as computer components go, for a reason and have a format to provide a source of information. A lot could be learned for a new business by observing the trends and interactions of the industry leader.
AMD - AMD is a top semiconductor company that primarily makes computer processors for commercial and consumer markets. They also make products ranging from motherboard chipsets, graphic processors, and embedded system apps. AMD, as far as Concept Gaming Inc. is concerned, would be a primary supplier to my business and would be heavily advertised.
AMD Gaming - Mix everything stated above in regards to AMD and add in the gaming focus. Obviously, different hobbies or procedures require different components and AMD Gaming would give me a source of the latest and greatest from the gaming aspect.
Intel - Intel is the top competitor to AMD and it is generally known that prefer one or the other. So, as to not segregate the target market, we allow all manufacturers to supply to us and we sell to our consumer base.
FedEx - Ideally, FedEx and Concept Gaming would enter into a contract as the only distributor for Concept Gaming Inc. This could give us the capability to offer discounts to shipping or other enticing offers.
As mentioned above, I can use the Facebook features of seeing new information on technology and computer components, shipping deals provided by FedEx, and understand the competition that is with Newegg. Countering deals would greatly help draw new customers in.
AMD - AMD is a top semiconductor company that primarily makes computer processors for commercial and consumer markets. They also make products ranging from motherboard chipsets, graphic processors, and embedded system apps. AMD, as far as Concept Gaming Inc. is concerned, would be a primary supplier to my business and would be heavily advertised.
AMD Gaming - Mix everything stated above in regards to AMD and add in the gaming focus. Obviously, different hobbies or procedures require different components and AMD Gaming would give me a source of the latest and greatest from the gaming aspect.
Intel - Intel is the top competitor to AMD and it is generally known that prefer one or the other. So, as to not segregate the target market, we allow all manufacturers to supply to us and we sell to our consumer base.
FedEx - Ideally, FedEx and Concept Gaming would enter into a contract as the only distributor for Concept Gaming Inc. This could give us the capability to offer discounts to shipping or other enticing offers.
As mentioned above, I can use the Facebook features of seeing new information on technology and computer components, shipping deals provided by FedEx, and understand the competition that is with Newegg. Countering deals would greatly help draw new customers in.
Insights and Customer Service from a Business P.O.V.
Reach - This is a metric used to show the number of unique visitors who have seen your post. It measures unique visitors who have actually had your post on their news feed.
Engaged Users - The number of people who have clicked anywhere on your post.
Talking About This - This metric is the number of unique visitors who have created a "story" about your page within a weeks time. By created a story, that includes actions such as liking a page, posting on the page wall, like a post, comment on a post, share a post, etc etc.
Virality - The final metric, Page Virality, is defined as the number of people who have created a story from your post as a percentage of the number of people who have seen it.
A business can utilize the tools given by Facebook to determine what actions need to be taken to reach out to existing and new customers/visitors. If they determine that their metrics are low, perhaps that means more posts, stories, and interactions with customer base is required. This will attract more attention, ideally positive, to their business page.
Engaged Users - The number of people who have clicked anywhere on your post.
Talking About This - This metric is the number of unique visitors who have created a "story" about your page within a weeks time. By created a story, that includes actions such as liking a page, posting on the page wall, like a post, comment on a post, share a post, etc etc.
Virality - The final metric, Page Virality, is defined as the number of people who have created a story from your post as a percentage of the number of people who have seen it.
A business can utilize the tools given by Facebook to determine what actions need to be taken to reach out to existing and new customers/visitors. If they determine that their metrics are low, perhaps that means more posts, stories, and interactions with customer base is required. This will attract more attention, ideally positive, to their business page.
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