Reach - This is a metric used to show the number of unique visitors who have seen your post. It measures unique visitors who have actually had your post on their news feed.
Engaged Users - The number of people who have clicked anywhere on your post.
Talking About This - This metric is the number of unique visitors who have created a "story" about your page within a weeks time. By created a story, that includes actions such as liking a page, posting on the page wall, like a post, comment on a post, share a post, etc etc.
Virality - The final metric, Page Virality, is defined as the number of people who have created a story from your post as a percentage of the number of people who have seen it.
A business can utilize the tools given by Facebook to determine what actions need to be taken to reach out to existing and new customers/visitors. If they determine that their metrics are low, perhaps that means more posts, stories, and interactions with customer base is required. This will attract more attention, ideally positive, to their business page.
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