Feeling a little out of place as this class is so business-owner oriented and not so much at all IT related, I'll go head and "start" one of my own. Guess I need to read the course description a little closer. Lesson learned.

Moving on...

Let's introduce Concept Gaming Incorporated. This is my take on high performance computer equipment from the desktop/laptops themselves to individual parts and accessories to enhance one's casual hobby or dedicated passion. Reliant on online sales and web traffic as there will be no physical stores to go to. However, the company is HQ'd quite conveniently here in Oceanside, CA.

     Target Market - This market is a niche, for sure, but it is quickly growing at an explosive pace over the last decade. Gaming itself is more casually seen whereas 5-10 years ago one was deemed socially awkward for committing any time to gaming.

• Gamers.
• Computer Enthusiasts.

     TM Demographic

• Age - 14 to 30 
• Gender - Predominately male with a growing female base.
• Marital status - Any
• Family size - Any
• Income - middle-high middle+
• Education level - Any
• Occupation - Any
• Race - Any
• Religion - Any

     TM Psycho-Graphics

• Attitudes- Tech-savvy, competitive, energetic, social, casual, dedicated, assertive
• Beliefs- Individuality, diversity
• Emotions- Dedicated, eager
• Values- Quality, efficiency, convenience, support
• Hobbies- Video games, video streaming, music, graphic design, multimedia projects, music, technology, online pop-culture, social media
• Type of Entertainment- Online
• Lifestyle- Alternative

     TM Behaviors

• Brand Importance/Customer Loyalty- Lifeblood of the company
• Highest value- Quality (product/service/distribution) -> Price -> Convenience
• Method of Payment- Online. Credit/Debit Card, PayPal, Specific Concept Gaming Credit Card (for those who qualify)
• Preferred Interaction- Online store, Live Chat via website, direct email/phone communications to specific branch (Sales, Tech Support, HR, Distributing)

In Summary, my target-base is young to young adult men and women who share an interest in casual and/or competitive gaming via PC. The company can provide to those who have never made any high-end PC or PC accessory purchase as well as to those who need an upgrade or replacement part. This demographic is aware of the highly competitive PC and PC parts/accessories industry and has a disposable income. 

With trends in technology, advancements in individual parts occurring every 9-18 months will create a constant influx of sales, whether the consumer immediately jumps at the release of the latest and greatest or bargain shops for the high-quality, but technically "out-dated" piece that was just the industry standard before. Standing out above competition will require competitive prices to industry rivals and a primary focus of having the top service and convenience before, during, and after the sales process. 


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