After navigating through the Google Analytics page, I feel my site would benefit from the conversion suite and social tools the greatest. Ultimately, I believe all of the tools within Google Analytic's could be beneficial, however, I wanted to narrow down my top two for the sake of the assignment. So here we go.
Conversion Suite:
In a legitimate business website, I would incorporate many interactive tools to the site itself. Such as videos to view or download, as well as PDF files for warranties, charts explaining part compatibility, etc all to make the shopping experience for the potential customer easy to understand.. and by easy to understand, I really mean easy to fill the shopping cart and click check-out. While utilizing the conversion suite tools, I can get a measurable idea of my websites visitors behavior and become more adaptable to meet their needs. This tool set will also identify the top-selling items as well as explain the flow of my website which leads back to ease of navigation. I believe a simple website, navigation wise, is what creates a more care-free, enjoyable experience that can ultimately net larger likelihood for purchases.
Social Tools:
Ultimately, social tools made my top two due to my desire to utilize viral marketing. The fewer expenses placed in advertising, the better. Ideally, I would prefer the consumer base to drive the marketing for me through social media. The tools given within the Google Analytics would allow me to identify which particular social media applications are contributing the most to the volume on my site. With that information, I could choose to either enhance the information distribution through that source, increase and improve other social media outlets, or attempt to do both. Also, these tools would display what the visitors are saying about my site. Good or bad, the information gathered would be crucial to the adaptability and improvement of my website.
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